Victoria Whitelaw Beautiful Flowers

The first Victoria Whitelaw Beautiful Flowers store opened in Toorak Road, South Yarra in 2006. A tiny flower store brimming with the season’s best and most beautiful blooms, Victoria Whitelaw’s vision was to create an elegant, high-end floral boutique unlike anything else in Melbourne.

Now located in a larger store on the same street, with recently opened sister stores in Brighton and Armadale, Victoria’s exquisitely styled stores are a delight to the senses, filled with a delicious range of local and imported blooms, luscious plants, and luxury products. It is not unusual to witness high profile personalities purchasing beautiful blooms in Victoria’s stores, or to see her team of stylists working all over the city to inject Victoria’s elegant style into weddings, events, and corporate spaces.